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The target audience of this campaign is the smokers in Germany, where about 120000 people are losing their lives each year as a result of smoking, when the more spotted target audience is the youth who are considered as potential smokers [2]

Want to see your personal equivalence based on exact puff habits

If you have a sweet tooth, you might enjoy a dessert-flavoured liquid (and as an added bonus, that cheesecake flavoured e-juice might even be a good substitute for the real stuff)

its because it doesnt affect their bottom line, Huang says

In Germany, however, the government has generally pursued a policy of moderate 10-15 cent per year rises